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use case / Education

From first contact to enrollment without losing context

An institution receives contacts from parents, guardians and students with different needs: tuition, documentation, enrollment, duplicate invoices, class, calendar and events. During enrollment and re-enrollment periods, a single journey can involve the Registrar, Finance and Academic departments.

01 / the challenge

When context
gets scattered.

An institution receives contacts from parents, guardians and students with different needs: tuition, documentation, enrollment, duplicate invoices, class, calendar and events. During enrollment and re-enrollment periods, a single journey can involve the Registrar, Finance and Academic departments.

Without an organized operation, the team wastes time trying to understand the history, transfers conversations without context and asks again for information that was already in the conversation.

02 / the solution

The flow gains
continuity.

Conversations are routed to queues by department. Custom fields track relationship, student or guardian, campus, class and reason for contact. History stays centralized, notes preserve agreements and transfers carry context to the next area — without turning each change into a new conversation.

CampaignRegistrarFinanceAcademic
03 / achieved benefits

More clarity at
every step.

01Queues for Registrar, Finance and Academic.
02Fields for relationship, class, campus and reason.
03Internal notes for agreements and authorizations.
04Centralized history between campaign and enrollment.
05Transfers keeping reason and context.
06Less repetition during enrollments and re-enrollments.
04 / example in practice

One journey.
Several steps.

flow in context

A mother sees a campaign and gets in touch about enrollment. The Registrar records the campus, grade and documentation. When a payment question comes up, it transfers to Finance, which already receives the history. Later, a validation goes to the coordination. For the institution, three areas took part; for the guardian, it was a single conversation.

05 / highlight

Registrar, Finance and Academic take part in the same journey while keeping history, information and context.