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use case / Education

From first contact to enrollment without losing context

An institution receives contacts from parents, guardians and students with different needs: tuition, documentation, enrollment, duplicate invoices, class, calendar and events. During enrollment and re-enrollment periods, a single journey can involve the Registrar, Finance and Academic departments.

01 / the challenge

When context
gets scattered.

An institution receives contacts from parents, guardians and students with different needs: tuition, documentation, enrollment, duplicate invoices, class, calendar and events. During enrollment and re-enrollment periods, a single journey can involve the Registrar, Finance and Academic departments.

Without an organized operation, the team wastes time trying to understand the history, transfers conversations without context and asks again for information that was already in the conversation.

02 / the solution

The flow gains
continuity.

Conversations are routed to queues by department. Custom fields track relationship, student or guardian, campus, class and reason for contact. A workflow with a cadence of touches follows up with whoever asked about enrollment and stops when the contact replies. Tasks with reminders stay linked to the record, campaigns reach the base at re-enrollment and reports show the pipeline. History stays centralized and transfers carry context forward.

CampaignRegistrarFinanceAcademic
03 / achieved benefits

More clarity at
every step.

01Queues for Registrar, Finance and Academic.
02Follow-up cadence that ends when the contact replies.
03Tasks with reminders linked to the record.
04Re-enrollment campaigns to the chosen audience.
05Reports on opportunities and service.
06Transfers keeping reason and context.
04 / example in practice

One journey.
Several steps.

flow in context

A mother sees a campaign and asks about enrollment. The Registrar records campus, grade and documentation, and a cadence of touches reminds the family of the next steps until she replies. A payment question goes to Finance, which already receives the history, and a task with a reminder chases the coordination's validation. At re-enrollment, a campaign reaches the base and the report shows progress.

05 / highlight

Registrar, Finance and Academic take part in the same journey, and no follow-up depends on memory.